Online advertising puts your offer in front of a chosen audience. Zevira Group helps businesses set up, manage and improve campaigns. The ad and the page visitors reach should work together to explain your offer and make the next step clear.
Define the audience and the goal
Do you want awareness, enquiries or more relevant conversations? Your goal informs the message, audience and landing page. A small business with one service needs a different approach from a company addressing several markets. We identify those priorities before setting up a campaign.
Advertising through Google and social media
Google and social media offer different ways to reach people. Search advertising responds to what someone is looking for, while social advertising can introduce an offer to a selected audience. The right channels depend on your service, market, content and budget. Channel selection forms part of the agreed campaign setup.
Campaign setup, management and optimisation
The marketing packages include elements such as advertising setup, ad creation, campaign management and optimisation. Broader packages cover multiple campaigns, audiences, conversion measurement and reporting. The package and quote define the work included in your project.
A relevant destination for each ad
An ad can attract attention, but the website needs to answer the visitor’s next question. A relevant service page with a clear enquiry or quote option can support that journey. Packages with a lead or quote funnel can include a more structured enquiry route. The homepage is not automatically the most useful destination for every campaign.
Discuss the budget and scope in advance
Pricing is provided by quotation. GROWTH, BUSINESS GROWTH and ZEVIRA PRO list advertising budget among their inclusions. The exact amount, duration, channel allocation and management work should be set out in the quote. This allows you to compare proposals using the same information.
Review results and improve the campaign
Impressions and clicks describe reach and engagement, while enquiries and relevant contacts are closer to commercial goals. The measurements and reports available depend on the agreed setup. Campaigns are monitored and adjusted, but no fixed number of customers or return on investment is guaranteed.
Frequently asked questions
Can I outsource advertising together with my website?
Yes. GROWTH, BUSINESS GROWTH and ZEVIRA PRO combine website development with advertising work.
How much advertising budget do I need?
That depends on your audience, market, goal and channels. We discuss the budget during your enquiry; the specific amount is recorded in your quote.
Is ad spend included?
The three growth packages list advertising budget as an inclusion. Ask for the exact amount, period and split between advertising spend and services in the quote.
How does advertising differ from SEO?
SEO focuses on visibility in organic search results. Advertising involves paying for placements or interactions according to the platform. Both can contribute to your online approach.
What information should I send?
Share your website, offer, audience, target market and goals. Mention any current campaigns and the budget you are considering. Please contact us in Dutch or English.
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